Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi
This paper aims to investigate the relationship between hotel internet marketing channels and customer purchase decision of 5star hotels in Kuala Lumpur. A quantitative approach used in this paper where instrumentation design was based on previous research methodology. Questionnaires were distribute...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2014.
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| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |
| LEADER | 01407 am a22001813u 4500 | ||
|---|---|---|---|
| 001 | 20613 | ||
| 042 | |a dc | ||
| 100 | 1 | 0 | |a Amrahi, Amirul Muidz |e author |
| 700 | 1 | 0 | |a Mohd Radzi, Salleh |e author |
| 245 | 0 | 0 | |a Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi |
| 260 | |c 2014. | ||
| 856 | |z Get fulltext |u https://ir.uitm.edu.my/id/eprint/20613/1/AJ_AMIRUL%20MUIDZ%20AMRAHI%20JTHCA%2014.pdf | ||
| 856 | |z View Fulltext in UiTM IR |u https://ir.uitm.edu.my/id/eprint/20613/ | ||
| 520 | |a This paper aims to investigate the relationship between hotel internet marketing channels and customer purchase decision of 5star hotels in Kuala Lumpur. A quantitative approach used in this paper where instrumentation design was based on previous research methodology. Questionnaires were distributed to all 5 star hotels in Kuala Lumpur official Facebook fan page using an online survey provider. From the findings, it was found that there is a significant relationship between hotel internet marketing channels and purchase decision. This paper only focused on 5 star hotels in Kuala Lumpur, and it is suggested that the study could be conducted covering all 5star hotels in Malaysia for a better scenario of the industry. | ||
| 546 | |a en | ||
| 650 | 0 | 4 | |a Hospitality industry. Hotels, clubs, restaurants, etc. Food service |
| 650 | 0 | 4 | |a Building operation and housekeeping |
| 655 | 7 | |a Article | |