Total quality management, firm performance, and the moderating role of competitive intensity / Ramatu Abdulkareem Abubakar, Kabiru Maitama Kura and Kabiru Jinjiri Ringim

By integrating resource-based view and theory of quality management we evaluated the moderating role of competitive intensity on the link between total quality management (TQM) implementation and SME performance. Using a stratified random sampling, 357 self-administered questionnaires were distribut...

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Bibliographic Details
Main Authors: Abubakar, Ramatu Abdulkareem (Author), Kura, Kabiru Maitama (Author), Ringim, Kabiru Jinjiri (Author)
Format: Article
Language:English
Published: Universiti Teknologi MARA Cawangan Selangor, 2018.
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