The effect of retail mix on passengers' motivation to shop at airport terminal outlets / Siti Zaleha Sahak ... [et al.]
Retailing represents one of the commercial activities contributing to the non-aeronautical source of revenue to most airport operators. In this research, Kuala Lumpur International Airport 2 or better known as KLIA2 represents the focus of the study. KLIA2 is built to cater to low-cost carriers and...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Selangor: Puncak Alam Campus: Faculty of Business and Management,
2018.
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| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |