Cup of coffee at the library? Factors influencing consumers' acceptance of foodservice at the library / Hashim Fadzil Ariffin... [et al.]
Young consumers, especially students, are experiencing the coffeehouse culture or the chill-out factor. Considering these factors as a potential determinant for student to visit a place, library management should take these opportunities to introduce an eatery inside the library. The objective of th...
Main Authors: | Ariffin, Hashim Fadzil (Author), Mohd Said, Noraslinda (Author), Hamir, Norhamizan (Author), Lahap @ Wahab, Johanudin (Author), Zainol, Noorliza (Author), Ngelambong, Anderson (Author) |
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Format: | Article |
Language: | English |
Published: |
Universiti Teknologi Mara Cawangan Pulau Pinang,
2020-01.
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Subjects: | |
Online Access: | Get fulltext View Fulltext in UiTM IR |
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