Do 'Kafeteria Sihat' attributes influence customers' post purchase behaviour? / Abdul Rais Abdul Rahman, Chemah Tamby Chik, Mohd Salehuddin Mohd Zahari
'Kafeteria Sihat' is a government effort to create a wider choice of healthy eateries, encourage healthy eating practices thus potentially reducing the prevalence of non-communicable diseases (NCD). Past studies of healthy cafeteria programmes have only focused on measuring the customers s...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Universiti Teknologi MARA Selangor,
2018-06-31.
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Subjects: | |
Online Access: | Get fulltext View Fulltext in UiTM IR |