Attaining competitive advantage through market orientation of Public Higher Education Institutions: mediating effect of quality assurance / Zarila Zahari, Rosmimah Mohd Roslin and Carol Teo Boon Chui.
The literature review thus far has indicated numerous studies have examined the relationship between market orientation (MO)and competitive advantage (CA)leading to greater organizational performance. A substantial number of studies on strategic management orientations have shown significant relatio...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA Cawangan Selangor,
2016-12.
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| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |