Sport sponsorships: conceptualising employee attitudes, organizational identification and inter-organisational citizenship / Norfazlina Ghazali
The objective of this research is to explore the nature and prevalence of inter-organisational citizenship behaviours within a sponsorship-rights holder relationship. This research will conceptualise sponsorship as an inter-organisational relationship and investigate how this inter-organisational re...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA Cawangan Selangor,
2017-12.
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| Online Access: | Get fulltext View Fulltext in UiTM IR |