The advertising practitioner and the imbuement of Al-Ghazali's Islamic ethics framework / Aida Mokhtar.
The imbuement of Islamic ethics by advertising practitioners is central to the sculpturing of Islamic advertising messages. Ethical advertising encompasses several dimensions and of major focus here is ethics in relation to the advertising practitioner. The Muslim Islamic advertising practitioner ha...
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| Format: | Article |
| Language: | English |
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Faculty of Communication and Media Studies, Universiti Teknologi MARA,
2019.
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| Online Access: | Get fulltext View Fulltext in UiTM IR |