The use of religious symbols in local brand advertisement as objects of trade / Mohd Fauzi Harun, Prof Madya Dr. Halim Husain and Dr. Nur Safinas Albakry
Good advertisements always tend to have the eye-catching elements and have to be memorable for the viewer. The cut-throat competitive market environment has made the advertising field explode with different marketing techniques and ideas not just to inform but transform the viewer's belief, in...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA, Perak,
2018.
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| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |