Exploring young consumers' purchase intention towards foreign brand / Etty Harniza Harun...[et al.]
This study was conducted with the purpose of understanding young consumers' preference towards foreign brands in contrast to local brands. A total sample size of 300 respondents has been distributed to undergraduate students in UiTM Kedah with the purpose of understanding and identifying whethe...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Kedah,
2011.
|
| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |