Lifestyle profiling : Using retail brand as a priori / Sofiah Abd. Rahman
Market identification calls for the right segmentation base. Hence, research works should be undertaken to test the usefulness of other variables in painting a picture of the consumer. Because merchandise uniqueness has become one of the most defining criteria of a successful retail store and since...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA Cawangan Pahang,
2004-06.
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| Online Access: | Get fulltext View Fulltext in UiTM IR |