Impact of brand strength and customer reviews: the case of rural tourism inns in China / Siyu Peng, Nicholas Su Miew Sing

As e-commerce continues to become an integral part of our lives, more and more purchase decisions are being made online. A significant contribution leading to such purchases stem from a few key factors, one of which, is customer reviews. Reviews are based on consumer experience and are increasingly...

Full description

Bibliographic Details
Main Authors: Peng, Siyu (Author), Su Miew Sing, Nicholas (Author)
Format: Article
Language:English
Published: Universiti Teknologi MARA Cawangan Sarawak, 2020-05-12.
Subjects:
Online Access:Get fulltext
View Fulltext in UiTM IR