Multichannel Retail Environment: Opportunities And Challenges / Norzieiriani Ahmad and Muhammad Rizwan
A seamless customer shopping experience has been provided in a multichannel environment. Currently, firms are using various shopping channels to enhance the customer satisfaction. Customers can use various channels like traditional physical stores, internet-based stores and social media as well to c...
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
Universiti Teknologi MARA, Kedah,
2019.
|
Subjects: | |
Online Access: | Get fulltext View Fulltext in UiTM IR |