Effects of social media advertisements on intention to purchase health and beauty products / Hasman Abdul Manan ...[et al.]
Social media has become a necessity in nearly everyone's life today as it offers them the opportunity to keep in touch with family and friends. Social media is also acting as a medium for consumers to review or get an opinion on certain products before purchasing them. Even though purchasing on...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA Shah Alam,
2020-06.
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| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |