Event sponsorship factors towards purchasing intention / Nur Farhana Mohd Sah ... [et al.]
This study was conducted using empirical data to examine objectives by adopting the perception of attendees towards sponsors. Three distinct forms based on Tomalieh (2016) which proposed the relationship between brand knowledge, event sponsor-fit and attitude towards events to purchase intention was...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA,
2020-12.
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| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |