Factors affecting customers' online purchasing behaviour: the mediating role of purchase intention / Abdul Kadir Othman... [et al.]

Factors affecting customers' online purchasing behaviour: the mediating role of purchase intention / Abdul Kadir Othman... [et al.]

Online purchasing is a global phenomenon that is growing rapidly. The purpose of this study is to investigate how internet is used as a strategic tool that affects customer online purchasing behaviour among online purchasers in Malaysia. This study used correlational designas it describes the signif...

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Bibliographic Details
Main Authors: Othman, Abdul Kadir (Author), Wan Taha, Nur Ain (Author), Omar, Nur Asmahani (Author), Radzuan, Nur Fadhilah (Author), Che Mat, Siti Noor Afiqah (Author), Mohd Hanipiah, Siti Nur Fatanah (Author)
Format: Article
Language:English
Published: UiTM Cawangan Johor, 2019.
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Electronic commerce
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