The mediating effect of customer satisfaction on the relationship between service quality, relationship quality, relationship quality, perceived value, and perceived price towards repurchase intention in the fast food industry / Fatin Najua Ahmad Fuzir and Mohd Khirzan Badzli A Rahman
Fast food restaurant industry has become a subject to intense competition and rapid growth in Malaysia's economy. Consequently, repurchase intention become crucial especially in the fast food business, as it relates to company's profits. Only a few studies in Malaysia were found in the lit...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Management Centre (RMC),
2020.
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| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |