Exploring phenomenological in relationship marketing practices of Sarawak women entrepreneurs / Carolina Sandra Giang, Gluma Saban and Corina Joseph.
Building and maintaining a long-term relationship with others are an important aspect of women entrepreneurs in operating their businesses. The interpersonal relationship has been acknowledged as the main factor to define relationship marketing. Despite the recognition of the interpersonal relations...
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED),
2016.
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| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |