Customer's quest for quality of products and services offered by farmers' organization / Sarina Muhamad Noor ... [et al.]
Quality products and services are paramount in every organization as satisfied customers are the key element for their existence. Moreover, studies have discovered that customers are the heart of all organisations regardless of their entity. The emergence of farmers association as a non-profit organ...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED),
2016.
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| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |