Public service social media priming towards gaining the trust of youths / Nur Risyah Musa and Mokhtar Muhammad
Social media has vastly proliferated and become a vital platform for political parties, businesses and consumers to disseminate their organisation's interests and agenda. The public service of Malaysia too has benefited from social media as a strategic communication medium in disseminating gove...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Centre for Media and Information Warfare Studies, Faculty of Communication and Media Studies, Universiti Teknologi Mara, Malaysia,
2019.
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| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |