Beneficial usage of social marketing for small and medium-sized enterprise (SME) in Johor / Hairiani Abdul Hamid ... [et al.]

The study that was carried out by the researchers is to find out the beneficial usage of social marketing for small-and medium-sized enterprises (SMEs) in Johor. A total of 100 sets of questionnaires have been distributed to the respondents at Nusajaya Johor. The respondents who were given the quest...

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Bibliographic Details
Main Authors: Abdul Hamid, Hairiani (Author), Kamarolzaman, Noraishah (Author), Omar, Zurina (Author), Wan Abdul Hamid, Wan Nazihah Najwa (Author)
Format: Article
Language:English
Published: UiTM Cawangan Johor, 2020.
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