Co-creation and service innovation as performance indicators in the hospitality industry / Vivek Sharma and Dada Ab Rouf Bhat
This study aims at assessing the impact of co-creation on service innovation and also explores the dimensions of service innovation in the hotel industry as a performance indicator. The study was carried out through self-administered questionnaires to collect the data from 317 managers and frontline...
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| Format: | Article |
| Language: | English |
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Faculty of Hotel and Management, Universiti Teknologi MARA, Puncak Alam Campus,
2020-06-30.
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| Online Access: | Get fulltext View Fulltext in UiTM IR |