Impact of brand awareness, brand equity and brand slogan towards product advertisement: a case study in advertising industry / Rohani Jangga ... [et al.]
Brand awareness is a company's competitive advantage and is a part of a marketing strategy which helps to spread information about a selected company and their products and services. It is crucial that customers remember and recognize a favorite brand every time they want to buy a product. In t...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Cawangan Johor,
2020.
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| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |