Psychological compliance techniques for marketing sports product / Vincent Parnabas ... [et al.]
The main purpose of this study is to identify the effectiveness of psychological compliance techniques approach to promote sports product to the customers. Therefore, this survey aims to determine the most preferred psychological techniques of promoting sports product. The instrument used for this s...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED),
2018.
|
| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |