Strategic Alliances and Technology in Tourism / Jaloni Pansiri and Jerry Courvisanos
The purpose of this paper is to examine the role of strategic alliances in developing technology-based knowledge. In doing so, the study further links assessment of strategic alliance outcomes (technology benefits) to tourism executives' risk taking behaviour. A survey of Australian travel sect...
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Format: | Article |
Language: | English |
Published: |
Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus,
2011-04.
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Subjects: | |
Online Access: | Get fulltext View Fulltext in UiTM IR |