Exploring Relationships between Destination Brand Equity, Satisfaction, and Destination Loyalty: A Case Study of Mongolia / Odonchimeg Myagmarsuren and Ching-Fu Chen
There has been growing interest among researchers in knowing the concept of the customer-based brand equity (CBBE) model which is widely applied in marketing research. In this study, the researchers made an attempt to apply the concept of customer-based brand equity as a tourism destination (CBBETD)...
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| Format: | Article |
| Language: | English |
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Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus,
2011-08.
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| Online Access: | Get fulltext View Fulltext in UiTM IR |