Characteristic performance customer relation management: a case study technology education instituition in Malaysia / Muhamad Fairos Mohamad Shah
Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions beside data throughout the customer life cycle with the goal of improving business relationships with customers.Customer relationship...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA, Kedah,
2021-01.
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| Online Access: | Get fulltext View Fulltext in UiTM IR |