Analysis of posters, banners, brochures etc. / Azizul Halim Yahya and Ismail Sudin

Advertising, a growing specialisation in business administration has been utilised since the 19th century with the beginning of the print media in large towns in Peninsula Malaysia. At that time Advertising is used to channel various information about products, services and ideas. In the 1990s elect...

Full description

Bibliographic Details
Main Authors: Yahya, Azizul Halim (Author), Sudin, Ismail (Author)
Format: Article
Language:English
Published: Faculty of Communication and Media Studies (FCMS), 1994-12.
Subjects:
Online Access:Get fulltext
View Fulltext in UiTM IR