The impact of Big Data analytics on organizational performance/ Fatimah Ahmad Bahsir and Masitah Ahmad
Big data analytics is an advanced analytic technique that are applied on big data, and from the analytics, it can help to reveal and leverage business change. The aim of this study is to identify the impact of big data analytics on organizational performance. There are three dependent variables incl...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Information Management,
2021-10.
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| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |