Perceived values of the hotel website quality and behavioral loyalty among baby boomers/ Nur Syahira Bibit and Muhammad Izzat Zulkifly
This research focuses on three dimensions of the hotel website's perceived values towards behavioral loyalty among baby boomers due to a common perception that they are eager to embrace new technologies. The baby boomers are considered one of the industry's most competitive business segmen...
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| Format: | Article |
| Language: | English |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA,
2021-06.
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| Online Access: | Get fulltext View Fulltext in UiTM IR |