Exploration of core motivational factors of Muslim friendly spa utilization among the spa goers / Nur Afiqah Mohamad and Nor Dalila Marican
Wellness and spa industry become a part of revenue contributor to Malaysia. To attract more traveller and local to wellness and spa industry, the motivational factor plays crucial part in determining the customer behaviour. As Muslim friendly spa has been introduced as a new type of preference for s...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA,
2022-05.
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| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |