Mediating effect of perceived destination image between K-dramas' motivational influence and visit intention to South Korea / Felipe B.Pablo IV, Joy DC. David and Patricia S. Ambrosio
One of the central points of Hallyu, or Korean Wave, is Korean drama (K-drama) which has been popular in the Philippines since early 2000's. This study aims to explore K-dramas influence on Filipino young adult viewers' intention to visit South Korea by testing the relationships among K-dr...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Hotel & Tourism Management, Universiti Teknologi MARA,
2022-06.
|
| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |