The relationship between social media marketing and academic library service quality / Siti Nurul Atikah Alang Achik and Mohd Razilan Abdul Kadir
This paper presents the study on the relationship between social media marketing and service quality of international private college libraries in Selangor. The study hypothesized three dimensions that posited to influence the service quality of the college's library namely perceived usefulness...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Information Management,
2022-10.
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| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |