Contemporary Malaysian consumer culture and the creative role of experiential space: reinterpreting sale and promotional advertising through installation
Our consumer spaces are filled with extensive ranges of sale promotions of different products in a variety of prices that play a significant role in stimulating our senses. These sale promotions play a prominent role in the consumer's decision to purchase goods and services. Repetition and simi...
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| Format: | Article |
| Language: | English |
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School of Social, Development and Environmental Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia,
2016-05.
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| Online Access: | Get fulltext |