WhatsApp Messenger application among business students in Malaysia - an exploration

WhatsApp Messenger, one of the social media applications on smart phone is gaining popularity as a mode of social interaction recently. Many people, particularly part-time university students,have used this application, not only for daily communication but also for discussion on their academic tasks...

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Bibliographic Details
Main Authors: Noor Azuan Hashim (Author), Nor Liza Abdullah (Author), Rosmah Mat Isa (Author), Hawati Janor (Author)
Format: Article
Language:English
Published: Pusat Pembangunan Mahasiswa dan Perhubungan Alumni, Universiti Kebangsaan Malaysia, 2015.
Online Access:Get fulltext