What drives students' intention to take marketing majoring? An empirical investigation of the critical factors
The objective of the research is to examine the relationship among intrinsic motivation, variety of career, introductory unit of marketing course and intention to adopt marketing majoring among first-year undergraduate business students in Malaysia. A total 184 questionnaires were collected via conv...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Pusat Pembangunan Mahasiswa dan Perhubungan Alumni, Universiti Kebangsaan Malaysia gi,
2016.
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| Online Access: | Get fulltext |