A Malaysian nation brand: the dissemination of it by Radio Malaya via the song Tanah Pusaka

A 'nation branding' project disseminates the reputation of a country, just as a company's or product's brand image is created through advertising and branding. This reputation has a profound impact on a country's image and the way it is perceived. Increasingly countries are...

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Bibliographic Details
Main Author: Shazlin Amir Hamzah (Author)
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia, 2019.
Online Access:Get fulltext