"3S Project": a community-based social marketing campaign for promoting sustainable consumption behavior among youth
This study aims to evaluate a community-based social marketing (CBSM) campaign for promoting sustainable consumption behavior (SCB) among Thai youth. As a result, the "3S Project" was a CBSM campaign innovation to promote SCB among Thai youth which was created and piloted with a small segm...
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
Penerbit Universiti Kebangsaan Malaysia,
2019.
|
Online Access: | Get fulltext |