The mediating effects of attitude towards parallel imports in consumer personality - purchase intention linkage

Bibliographic Details
Main Authors: Norjaya M. Yasin (Author), T. Ramayah (Author), Osman Mohamad (Author), Lim, Luan Wah (Author)
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia, 2009-07.
Online Access:Get fulltext