A functional analysis of theme and thematic progression of private hospital websites
Medical tourism has been seriously affected by coronavirus disease 2019 (COVID-19) that has become a huge threat to global economy. In mitigating this issue, attention needs to be given to the online promotional message strategy to boost medical tourism. However, there is a scarcity of work on medic...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia,
2021-09.
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| Online Access: | Get fulltext |