Broadcast talk: the talk strategies

In broadcast, message is the penultimate product, and language is one of the medium that carries meanings across to the audience. Therefore, a broadcaster uses language as his tool of trade, strategising to maximise the impact of his message. However, different forms of broadcast programmes have dif...

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Bibliographic Details
Main Author: Lee, Siew Chin (Author)
Format: Article
Language:English
Published: Pusat Pengajian Bahasa dan Linguistik, FSSK, UKM, 2004.
Online Access:Get fulltext