Broadcast talk: the talk strategies
In broadcast, message is the penultimate product, and language is one of the medium that carries meanings across to the audience. Therefore, a broadcaster uses language as his tool of trade, strategising to maximise the impact of his message. However, different forms of broadcast programmes have dif...
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
Pusat Pengajian Bahasa dan Linguistik, FSSK, UKM,
2004.
|
Online Access: | Get fulltext |