Corporate social responsibility effect on consumer patronage-management perspective: case study of a telecommunication company in Nigeria
Corporate social responsibility (CSR) has become an important topic in recent years, most especially in a developing country like Nigeria where government regulation is a toothless bulldog to the private and multi-national companies. This, with the growing recognition of the significant effect the C...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Kebangsaan Malaysian,
2013.
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| Online Access: | Get fulltext |