An empirical investigation on the role of Barakah in the Islamic theory of consumer choice
Conventional consumer theory biased toward western values. Eventhough there is a soaring claim of being free from any value, but the fact shows that the formulation of action resulted from western economic analysis biases strongly toward the core of western value, that is, individualistic value. How...
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia,
2009.
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| Online Access: | Get fulltext |