Corporate strategy formulation af a University in England an application of the repertory grid technique
This article looks into a fornudation of Corporate Strategic Planning (CSP) in a public organisation, viz, a university in England. The Twiss's CSP fornulation Model (1976) was applied. It took into account the interrelationship of the objectives, the strengths and weaknessess and opportunities...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia,
1984.
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| Online Access: | Get fulltext |