The influence of 4P marketing on housewives' spending patterns in Malaysia
The main focus of this study is to examine the demographic and psychological factors which influenced the spending patterns of housewives in Malaysia with special emphasis on the role of the 4P (product, price, promotion, place) marketing. Based on the factors, a total of 31 problem statements relat...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Social Sciences and Humanities, UKM,Bangi,
2015.
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| Online Access: | Get fulltext |