Modelling predictors of blog stickiness and retention by university students
Weblogs represent a popular tool for sharing common knowledge and promoting learning among university students. Yet, little is known about what influences university students to stick to a blog. The current study develops a framework to investigate the role of several key factors on blog stickiness...
Main Authors: | , , |
---|---|
Format: | Article |
Language: | English |
Published: |
2015.
|
Subjects: | |
Online Access: | Get fulltext |