Analogue And Digital Mindsets: Some Implications For Intercultural Communication Between Western And Eastern Organisations
Globalising forces have given rise to new relationships between organisations operating in Eastern and Western cultural contexts. Despite the rich opportunities presented by globalisation, the literature indicates that managers are challenged by the complexity of intercultural communication. This sc...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM),
2012.
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| Subjects: | |
| Online Access: | Get fulltext |