Clustering Shoppers By Mall Experience For Emerging Indian City
India is undergoing drastic transformation in its organised retail sector. Followed by Tier 1 cities, Tier 2 cities are also witnessing an upsurge in retail malls, owing to the burgeoning middle class, growing income levels and a more accommodative attitude towards modern shopping formats. However,...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM),
2016.
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| Subjects: | |
| Online Access: | Get fulltext |