Rural Tourism Destination Competitivenes Of Kubah National Park In Sarawak: Tourists' Perspective

This paper argues that tourism initiatives introduced in Malaysia's rural setting lack of adequate attentions on tourists' perceptions when designing a competitive paradigm for their development and management. This paper proposes a competitive model to evaluate important factors that link...

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Bibliographic Details
Main Authors: Fung, Yee Law (Author), May, Chiun Lo (Author)
Format: Article
Language:English
Published: Asian Academy of Management (AAM), 2016.
Subjects:
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