Exploring Lenggong Valley World Heritage Site's Brand Equity Dimensions
This study explores the brand equity dimensions of a world heritage destination brand, namely the Lenggong Valley World Heritage Site. The study adopted a survey-based brand equity metrics from a previous study that features 27 brand equity dimensions for products. The 27 dimensions were used as the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences,
2014.
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| Subjects: | |
| Online Access: | Get fulltext |